Our parents are really spend-thrifty. It is because they believe that it is really hard to look for money. All drops of sweat should always be given value because a single drop may mean a thousand bucks. This value is usually inherited by children. What they do is not far from what their parents do when it comes to seeking for cheaper things.
However, we should always be reminded that we should never sacrifice the quality of the products we buy. Let us always put in mind that cheaper things, most of the times are easier to be ruined.
Let us put the scenario in buying online. Online shopping is now trending in the global markets. This caters all busy individuals. One thing that can be bought from the internet is the iskin coupon. Yes. This is either new to us or a big surprise for all of us. If we have electronic devices at home then one iskin coupon will make you happy since you can have the thing in a click from your mouse.
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Publishers of trade show dailies are turning increasingly to specialist production teams as they realise the benefits of outsourcing editorial and design functions.
Show dailies can provide a strong revenue stream and branding opportunities for an established journal, but equally they can place great strain on a periodical’s human and technical resources.
By outsourcing production to a team such as Trident Communications, experienced in every aspect of this tough environment, publishers are maintain their high visibility without spending all their time behind a desk.
One such publisher is the UK’s Route One whose brand has successfully been promoted through show dailies at trade fairs around the world, most recently at Intertraffic 2006. A five-strong team from Trident produced three 32-page daily magazines at the Amsterdam show, a bustling four-day event designed to showcase innovations in the global traffic industry.
Trident’s fully-equipped team set up a temporary newsroom at the Amsterdam Rai exhibition site and, with four deadlines per day, worked with Route One to produce the publications from scratch. Writing, photography and design were carried out on site; the magazines were printed locally overnight and delivered to the exhibition hall early each morning ready for the daily rush of visitors.
Route One publishing director Andrew Barriball said: “The project was a huge success. We were delighted with the results. One of the major strengths of Trident Communications is their staff’s ability to arrive at a venue and very rapidly understand the dynamics of the trade show environment and the characteristics of the specific industry.
“Very little time needs to be spent in the ‘educational’ process, thus increasing the overall efficiency of the on-site team.”
Trident project manager Andy Douse said: “Speed, accuracy and a close working relationship are fundamental to the success of these projects. The Trident team in Amsterdam displayed all these attributes – and more – to deliver each magazine without a hitch.”
Trade shows present great commercial opportunities to magazine publishers. A special edition or a sister title of a periodical publication produced live at a show is an excellent marketing tool for the parent publication.
Exhibition organisers too are waking up to the added value a show daily brings. It enhances the value of a trade fair. It’s a great way to help visitors manage time and find their way around. It also offers exhibitors a chance to attract the right type of visitor, to support their investment in booth or stand space by well-targeted advertising and to get news announcements out to the market fast.
For more information on how Trident can help you at a trade show, please contact Mark Hannant.
Trident production director Steve Young is in no doubt that PDFs have transformed the creative industry. The technology offers the ability to lock design in place electronically and, when combined with high-speed connections, to achieve remarkable turnaround of printed output.
It surprises Steve that as many as 30 per cent of publishers and agencies cling to ‘old’ ways of working and continue to send native Quark files, transparencies and prints to press.
“A lot of it is fear,” Steve says. “They don’t know the technology and don’t trust it.”
In a Print Media magazine interview, he suggests many would-be users of PDF technology simply don’t know what the technology can do – and perhaps don’t have the time to learn. Steve believes the benefits far outweigh the cost of learning.
Trident was an early convert to PDF technology. One area where it has had a major impact is in producing daily newspapers at trade shows around the world. At the Singapore air show in February 2006, a 72-page full colour tabloid newspaper was turned around in 12 ½ hours. The last pages were sent as PDF files to the printer at 5.30pm and the first copies were on show-goers’ breakfast tables at 6am the following morning.
“We used to print sections in advance,” says Steve, whose experience spans more than 25 years in the creative industry. “Now it’s all live. That opens the possibility for taking late adverts as well as late stories, adding to our clients’ revenue in a true daily environment.”
Because PDF technology hands control back to the creative team, success using it depends on the sum of a company’s knowledge and who has it. “I wouldn’t want designers creating PDFs, for example,” says Steve. “A prepress guy can check a PDF much quicker.
“As with so many things, anyone with the tools can do it after a fashion, but professionals will get it right – every time.”